Animal Rights Research Paper - 2580 Words

Exploring Animal Rights in America and the Treatment of Animals in the Entertainment Industry Joseph Horton ITT Technical Institute Dayton Campus Author Note Joseph H. Horton, Bachelor Student in Project Management, ITT Technical Institute. This research was supported in part by my school tuition provided by Federal Student Loans and the ITT Technical Institute Opportunity Scholarship. Correspondence concerning this article should be addressed to Joseph Horton, 12 S. Timber Hollow Dr. Apt. 1213,Fairfield, OH 45014. Abstract The purpose of this case study will be to understand the belief for animal rights in the United States and how college students feel in regards to the treatment of Animals in Entertainment. I intend to explore the†¦show more content†¦The discussion argues in favor of descriptive definition of animal law, but explains why such a definition may be difficult to formulate. The Article maintains that a necessary first step in finding a satisfactory definition—and in motivating lawyers, law school faculty, and law students to pay sufficient attention to animal-related legal issues—is rejection of advocacy-oriented definitions of animal law. Claire Rasmussen (2012) discusses the animal rights in a little more detail in regards to the biasness of the animal rights laws. She discusses the deficiencies in the laws that do exist and points out that the laws will never cover all aspects of animal interactions with the human population. Her research is important because when new laws are formed they can try to better protect all animals versus the few that are protected. While law does not define animal rights, it is a something that the world has put a large focus on for years. Lyle Munro (2012) introduces us to the Animal Rights movement, which he describes as one of the most neglected and misunderstood movements of our era. He explains the history of the movement and then explores the reasoning why it’s becoming more important to our society and social movement scholars. His research will help to understand the reasoning for the movement and stand to educate people on the importance of the movement. The animal rights movement isShow MoreRelatedShould Animals Be Used For Scientific Experiments?1189 Words   |  5 Pagesjustifying the use of animals for scientific research to benefit man, to giving them the right to live life alongside man? This brings up the debate: should animals be used in scientific experiments (â€Å"†¦procedures performed on living animals for purposes of research into basic biology and diseases, assessing the effectiveness of..† Humane Society International)? This debate has been going on for centuries, and still very prevalent in today’s society. Especially with the rise of animal activist groups suchRead MoreAnimal Testing Should Be Banned926 Words   |  4 Pages Chimpanzees â€Å"used in animal tests can exhibit symptoms of post-traumatic stress disorder, a condition more commonly associated with soldiers who have experienced deadly combat† (â€Å"Animal Rights†). PTSD is a serious anxiety disorder that may or may not be treated with several therapy sessions. â€Å"More than 100 million animals every year suffer and die in cruel chemical, drug, food, and cosmetics tests as well as in biology lessons, medical training exercises, and curiosity-driven medical experimentsRead MoreThe Importance of Fables Essay1324 Words   |  6 Pagesteaches a moral through the use of animals as the main character. Fables toy with the idea of human vanity. Fables are very popular in children’s literature as it teaches children lessons while keeping them interested with the animal characters. Fables were westernized through the help of Aesop. It is unknown whether or not Aesop was a real person but is viewed as one of the fathers of fables. Modern editions contain up to 200 fables and are growing. I am writing this paper in order to inform you, theRead MoreAnimal Testing And The World Of Scientific Research1746 Words   |  7 PagesAnimals used in laboratories dates as far back as the 17th century (Unknown, 2015)6. When I first read this statistic, it was surprising because the amount of time testing has been around really makes one think about the advancements made because of that. Due to the amount of time animal testing has been around, two general groups have formed in response to this. The people advocating for it are commonly part of the science community or anyone that supports what science hopes to accomplish and thenRead MoreThe Morality of Zoos Essay858 Words   |  4 Pageszoos are a form of entertainment for the public and a taxable industry for the government; most of them do in fact research the animals they have in their captivity. This research can be beneficial and life saving for humans and if it were not for this testing, we would not have many key vaccin es that we have today. For the sake of this paper the term zoo can be applied to all animals in captivity. This includes those for entertainment, medical testing, and rehabilitation/protection. Tom Reagan wroteRead MoreEssay about The Necessities of Animal Experimentation1273 Words   |  6 PagesThe Necessities of Animal Experimentation Throughout my paper, I felt as though I was able to give a solid and fair representation of the opposing viewpoint on issue of animal testing. However, it was challenging because I strongly oppose animal testing. The rhetorical analysis played a role in this, because I was required to use the various rhetorical appeals to compose a strong argument. Using the appeals definitely helped in trying to persuade the reader to acknowledge the opposingRead MoreShould We Use Animals For Medical Research Over The Recent Centuries?969 Words   |  4 Pagesthere are countless animals disappearing around us every day which means they can’t enjoy the sunshine tomorrow. These animals are unlucky that they don’t have control over their own lives. Nowadays, at different corners of the world, various chemicals with hidden danger are being injected into the animals’ body. They are being tested in lots of areas. Mostly being tested for whether a new drug is effective or not. We human call this phenomenon as medical research with animals and it is expressedRead MoreAnimal Cruelty And Animal Justice Essay717 Words   |  3 Pagesharm animals or do not concern themselves with animal rights o ften have no idea what happens at slaughterhouses and the effects that harming animals can have on individuals both personally and environmentally. A variety of documentaries, reports, and information regarding these issues are quite accessible through many organizations and groups. Some include: - PETA - Mercy for Animals - AWFC (Animal Welfare Foundation of Canada) - Animal Justice - World Animal Protection - PAWS (Peoples Animal WelfareRead MoreAnimal Testing Should Be Banned From Our Society874 Words   |  4 PagesAnimal Rights Demand Protection My thesis is that animal testing should be banned from our society altogether. Animal rights advocates argue that testing is a subject that has been argued countless amount of times in medical journals, and it has shown that it is a waste of animal lives. Subsequently, processing of a single drug requires more than 50 trials and use of as many as 12,000 animals. Moreover, regardless of the ethical issues that derive from animal testing, the infliction of physical/psychologicalRead MoreAll Animals Are Equal Essay1744 Words   |  7 Pagesoccur each day on the issues of animal cruelty and human rights, but when the issues are put together which will reign over the other? The author Peter Singer of â€Å"All Animals are Equal† and â€Å"Tools for Research† presents his argument for determining when animal experiments are justified. The author starts his paper with a counter argument, questioning if one would be willing to let thousands of people die if those people could be saved by experimentation on a single animal. The answer is a unanimous no;

Implementing International Business Effectiveness A Free...

Historically, governments have implemented policies that increase the cost and risks of doing international business. This was, at the time, considered sound economic logic, that is, to protect a country’s own industry from international competition. Mainly via imposing tariffs on imported goods, governments would signal their intent to protect the local economy. As economic literature has continually developed over time, the creation of a more open international business market has become relevant for all governments across the world, who now play a significant role in creating international business effectiveness, as evidenced by an uptake in WTO members building trade-promoting agreements in recent decades (Kohl, Brakman, Garretsen, 2016). What was once seen as a threat to economic prosperity, has in fact turned into an enticing source of economic growth. One may consider the paradoxical nature of such a transition, given these once protectionist governments are now favour ing a free trade movement. However, for a paradox to occur, conflicting arguments must exist concurrently, and it is the purpose of this paper to argue that an evolution in economic theory is responsible for the shift in government policy. In doing so, an exploration of the ways by which governments have historically increased the risk and cost of doing international business will take place. Moreover, the economic theory responsible for the philosophical shift made by governments to now supportShow MoreRelatedRole Of A Nation s Government Plays On International Competitiveness And Uses Theories Essay1616 Words   |  7 PagesNew trade theorist, Michael Porter, described the role of governments in international business as one of â€Å"catalyst and challenger† (Pettus Hemls, 2008). A nation’s government has the capacity to control international business handling through the implementation of policies, actions and affairs. This essay aims to discuss the role a nationà ¢â‚¬â„¢s government plays in their international competitiveness and uses theories such as protectionism, neo-mercantilism and Porter’s Diamond, as well as real lifeRead MoreImpact of Management in the Globalization of Business Essay examples991 Words   |  4 PagesImpact of management in the globalization of business Globalization is a popular subject in the commercial world now, garnering tremendous interest as exports and imports continue to increase as businesses grow throughout the worldwide market. Comprehending the basic summary of the worldwide market underlines tremendously related managerial and company degree programs offering valuable insights to present day managers. Generally speaking terms, globalization is the global integration of inter-culturalRead MoreSupply Chain Management1653 Words   |  7 Pagesaddress long-term strategic questions as facility location and sizing | | | a. They support tactical planning efforts by allocating fixed logistics capacity | | | d. They store goods and move them | | | c. They initiate and control the movement of materials between supply chain partners | 1.5 points Question 2 1. ------------------------------------------------- In the San Diego distribution center (DC) information flow example, dealers not being notified automatically of orderRead MoreEconomic Integration3700 Words   |  15 PagesAn economic integration, established on global, continental or regional level, is not a newborn phenomenon. Ever since the voyages of Marco Polo in 1260, (Latham, 1958) the collaboration and integration of world economies- through trade, movements of factors of production and transmission of economically effective knowledge and technology- has been continuously increasing. (Masson, 2000) The overall process of globalisation and economic integration has been in most cases globally beneficial, butRead MoreRfid And Its Impact On Global Supply Chain Management1922 Words   |  8 Pagessupply chain management By Harshraj Mehta GMAY14CMM010 24th September, 2014 Table of contents: †¢ Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 †¢ Importance in supply chain management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 †¢ Obstacles and difficulties in implementing RFID in supply chain†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 †¢ Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 †¢ Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Introduction: RFID or Radio-frequency identification is a technology used to track objects using electromagneticRead MoreContrasting Hr Approaches of Uk Usa2264 Words   |  10 Pagespointed out that US managers are free to reward or fire employees within the boundaries of a ‘fair contract’. Where as HR specialists in Europe have to deal with a much wider range of legislative requirement than their US counterparts. However there are arguments which suggest that this legal framework is seen not as a constraint but as a comparative advantage (Hall and Soskice ,2001). Antagonism of US management to trade unionism: Simmon (2006) stated that trade unions have a high social legitimacyRead MoreInternational Business Essay Questions6472 Words   |  26 PagesInternational Business – Essay Questions 1. Gini Coefficient: The gini index is a measure of statistical dispersion, a measure of the inequality of a distribution, 0 being total equality and a value of 1 maximal inequality. It is most commonly used in economics to assess the inequality of wealth or income, but is also used in other fields such as health, science, ecology, chemistry and engineering. Gini coefficients range from 0.23 (Sweden) to 0.70 (Namibia), but not every country has been assessedRead MoreRegionalization and Marketing Mix Strategies of a Company14027 Words   |  57 PagesUniversity of Halmstad School of Business and Engineering Master’s Program in International Marketing Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company) Dissertation in International Marketing 30 ECTS 9 th November, 2006 Authors: Awan, Anam ul Haq Ali, Shahzad Supervisor: Gabriel Baffour Awuah 2 ACKNOWLEDGEMENT First of all we are thankful to our almighty creator who bestowed us the courage to complete this work. Then well wishes andRead MoreLogistics Management5800 Words   |  24 Pagesservice failure Definitions Council of logistics management defines logistics as the process of planning, implementing and controlling the efficient and effective flow of storage of goods, services and related information from the product point of origin to the point of consumption for the purpose of confronting the customer According to Philip Kotler,† Logistics is defined as planning, implementing and controlling the physical flow of materials from the point of origin to the point of use, to meet customerRead MoreRegional Integration : Advantages And Disadvantages3234 Words   |  13 Pagesto feel the benefits of trading freely without any tariffs, known as a Free Trade Area (FTA). Number of regional trade agreements reach a high of five hundred and eighty three, this is notified by the World Trade Organisation (WTO) from January 2014 onwards. Goods, services and accessions from FTAs are what is included in the huge figure stated by the WTO. Three hundred and seventy seven of that number are still active. Trade agreements started growing increasingly popular in the early nineties,

Airline Marketing

Question: Explaine of the Airline Marketing ? Answer: Introduction Etihad Airlines is the national airlines of United Arab Emirates (UAE). There are many people travelling to the Middle East from different parts of the world and vice versa (OConnell, 2011). Oil is exported from the Middle Eastern countries to various part of the world. All this income has been used by these countries to build infrastructure. These countries are now becoming major commercial centres and hotel and tourism industry has prospered in this region. These countries have learnt the art of business and engineering from the west and other Asian countries like India. These countries have started many business ventures including airlines like Etihad Airways which was formed in 2003 (Etihad.com, 2017). Etihad Airlines marketing strategy An airline company basically is a service provider (Zimmerman and Blythe, 2013). It provides its customers with the facility of carrying them and their luggage from one place to another. Nowadays wealthy people and those belonging to the middle class travel by air. The customers from Europe, United States of America and Australia have greater amount of money to spend on travelling expenses. Etihad Airlines has also focused on these customers. A large proportion of people from these countries travel by business class. The passengers in the business class are willing to pay more for better services. But the question is why a passenger from a rich European country travel by Etihad Airways and not from a bigger and more advanced airline like British Airways. This is where it is a challenge for airlines like Etihad which are smaller in size to provide world class services. Any business organization has to take decisions regarding the marketing mix it would offer to its customers (Mindtools.com, 2017). Marketing mix is a combination of seven Ps including product, price, physical distribution, promotion, people, process and physical environment. Etihad Airlines also offers unique basket of services to its customers. It has divided its seat offered on the airplanes into different classes, namely, residence, first class, business class and economy. The standard of service and amenities offered by the airline are best in the class known as the residence in which a three room suite is provided to the passengers (Etihad.com, 2017). There is a living room, separate bedroom and shower room provided to this class of passengers. There are high quality meals provided. A separate butler is also provided. In the first class an armchair and a bed is provided. All this helps to make the journey a very comfortable one. In the business class of Etihad Airlines seats with more space are provided and also seats which are converted into flat beds at the push of some buttons. Moreover, they provide pillows and food and beverages managers are there to help the passengers decide what they should eat on the airplane. Etihad Airlines provide on their airplanes touch screen televisions and wi fi connectivity for internet. Thus while on the plane the passengers need not feel bored and also do their business work. The economy class also has comfortable seats with sufficient leg space for the passengers. They can order their meals on the times they want. The seats can be reclined and pillows and blankets are also provided. As far as places or destinations are concerned Etihad Airways operates flights to Africa, Asia Pacific, Europe, the Middle East, North and South Americas. There are several countries in each continent and several cities in each country where the Etihad Airlines plane fly to. A person can book a ticket by coming to the above destination airports or can also book a ticket making use of the internet at Etihad.com. The tickets are priced by Etihad Airline for travelling on their planes on the basis of the destinations and also different classes like economy, business or the residence. The costing for these tickets is done on the basis of a number of factors like the services provided to each class of passengers (Zimmerman and Blythe, 2013). The airline earned a net profit of over hundred million US dollars in 2015. The number of passengers have been increasing year on year for several years. As the airline is increasing the number of destinations and also the capacity to each of the destination, it is earning more revenues and also is now having more cost synergies which mean better profit margins possibility (Gaggero and Piga, 2011). Etihad Airlines have been advertising in the print media. It also has a website and has been publishing a detailed annual report. There are advertisements about the airline on television in several countries of the world. The management of the airline consists of people from United Kingdom, United States of America, Australia, Switzerland and also the middle eastern countries. More and more people from the middle east are forming part of its managerial and technical staff. The airline flies a young fleet of aircrafts which are from Airbus Industries and Boeing company. The environment in which the airline operates is modern and sophisticated and technologically driven. Critical appraisal of the services of Etihad Airlines and suggestions for improvement At the Abu Dhabi airport, the handling of the baggage of the passengers is done completely by Etihad Airlines (Fu, Homsombat and Oum, 2011). The airline promises efficient handling of the customer luggage by its staff but there have been instances with the airline where the customer baggage has been delayed or lost and the airline has even refused to compensate the customer who complained that checked in baggage has been lost by the airline. The Etihad.com gives the information that if any passenger of Etihad Airlines does not get any information about such lost baggage for twenty one days, the claim would be processed but in reality such a claim sometimes does not get positive response (Etihad.com, 2017). The major airlines of the world more or less follow the same process where the customer brings the luggage the individual wants to travel with to the airport. The baggage is then weighed and customer is charged for the baggage according to the airline rates. The luggage has to pass through the security check also (Ringle, Sarstedt and Zimmermann, 2011). Then the luggage is deposited with the airline. A luggage handler of the airline then carries the luggage and another employee puts the luggage in the aircraft. If any of the employee is corrupt the luggage can be stolen away. The record of the luggage is made in the computer of the airline which can also be manipulated. This has been happening to some extent at the facilities of the airline, there have been complaints of such sort. The services of the airline are not what it shows at its website or in the media (Clow and Baack, 2012). There is need for improvement on the part of the airline which has installed sophisticated machinery at Abu Dhabi Airport for passengers baggage handling. But the problem is that at many other airports around the world the baggage of the passengers travelling by the airline is not handled completely by the airline employees. Some other companies are looking after the passenger baggage handling operations due to which customer baggage has been lost completely or has got delayed. Etihad Airlines has been training its pilots well and most of its airplanes are new and in good condition. But not all of its airplanes are in perfect condition that is why some of them had to undergo major maintenance in 2013 as given in the annual report of the company. some of them got cabin replacements and making arrangement for wi fi connections for the passengers. Thus this refutes the claims of the airline in its website that all its airplanes are new and in perfect condition (Clow and Baack, 2012). There have been complaints by some passengers of the airline that their flight was horrible and there was lot of turbulence and the aircraft did not seem to be in the top condition. Otherwise, the pilots were not efficient enough (Ji et al., 2011). It has been given in the publications by Etihad Airline that it has been recruiting lot of pilots from top airlines of the world many of them directly appointed as captains. The airline has made adequate arrangements for continuous training of its pilots and has also installed six flight simulators at its Abu Dhabi training facility. Pilots are also humans some turbulence in the aircraft does not mean that the pilots are indeed inefficient. But if a flight was consistently, disturbing, any complaint from the passengers needs to be looked into by the management of the airline with all seriousness (Martin, 2010). The airline claim to offer food to its passenger which is of five star quality. This is true to a great extent in case of the business or residence class of its passengers. In the case of economy class of the passengers this does not seem to be true. The food is of poor quality according to some passengers and is also inadequate (Clow and Baack, 2012). The airline wants to be worlds leading airline and if this is true the airline would lose many points so far as popularity with the masses is concerned. There are thousands of passengers who travel from Asian countries to UAE. Many of them travel by the economy class. They provide business in bulk to the airline. If they are left unsatisfied this would harm the business of the airline a great deal. All the advertisements in the print media and on the internet and television would fail if the realities on the ground are not good. The advertisements would appear hollow to consumers if such complaints increase and they know in reality Etihad airline is not as good as it claims (Murel and O'Connell, 2011). The rise in number of its passengers could also be due to the fact that incomes of the people are increasing and more of them also travel by air also due to the increase in other business activities in the region. Nowadays information travels fast and bad publicity for any organization is not good for its business (Zimmerman and Blythe, 2013). Just as good advertising brings more business, bad publicity results in lost business. Moreov er there are other airlines like the Emirates Airways which are stiff competitors of Etihad Airlines and which would benefit from the lowering service standards of the latter. Etihad Airlines is offering international class services with Arabian hospitality. This has made the airline acquire a unique place in the market. It has employees from different countries and its top management is from people who have been educated in Europe and the United States of America. The airline has aircrafts and equipment from leading companies of the world. Its employees are trained well (Martin, 2010). The company advertises these facts aggressively. This has helped it to win customers in Australia and the Americas. Passengers feel they are in safe hands and safety is of prime importance in the airline business (Ji et al., 2011). The advertising slogan of Etihad Airline The world is our home. You are our guest aptly describes the airline which flies to different continents and on the whole treats its customers as its guests. But there is scope for improvement the customer service of the airline can improve. The complaints of the customer should be promptly looked into. The food in the economy class should also improve in many cases. There is always scope for improving the training of staff and safety measures. There are also a lot of passengers of Etihad Airways from the Indian subcontinent. They feel more at home with the airline because the airline provides Indian food and the culture of the Middle East is very similar to that of the people from the Indian subcontinent. The staff of Etihad Airlines is also composed of many people from the Middle East and there is affinity between people from Asia. This factor has also made Etihad win over more passengers. People from Asia feel that it is their own airline. Conclusion It is not easy to run an airline. There are lot of expenses like fuel costs, salaries and maintenance charges. The consumers have become more demanding, new technology driven services are costly, but have to be provided. Etihad Airlines has been making profits. An airline from the Middle East country doing so well against the older airlines from advanced countries is commendable (O'Connell and Bueno, 2016). This has been made possible by the efforts of the well trained staff who have preserved the Arabian identity and made a respectable distinct place for the airline in the market. References Clow, K. And Baack, D. (2012) Cases In Marketing Management. UK: SAGE. Etihad. Com (2017) Corporate Profile. Available at: https://www.etihad.com/en-in/about-us/corporate-profile/ Etihad. Com (2017) Mishandled Baggage. Available at: https://www.etihad.com/en-in/before-you-fly/baggage-information/ Etihad.com (2017) The Residence. Available at: https://www.etihad.com/en-in/experience-etihad/flying-reimagined/the-residence/ Fu, X., Homsombat, W. and Oum, T. (2011) AirportAirline Vertical Relationships, Their Effects And Regulatory Policy Implications,Journal of Air Transport Management, vol17(6), pp.347-353. Available at: https://www.sciencedirect.com/science/article/pii/S0969699711000172 Gaggero, A. and Piga, C. (2011) Airline Market Power And Intertemporal Price Dispersion,The Journal of Industrial Economics, vol59(4), pp.552-577. Available at: https://onlinelibrary.wiley.com/doi/10.1111/j.1467-6451.2011.00467.x/full Ji, M., You, X., Lan, J. and Yang, S. (2011) The Impact Of Risk Tolerance, Risk Perception And Hazardous Attitude On Safety Operation Among Airline Pilots In China.Safety Science,vol49(10), pp.1412-1420. Available at: https://www.sciencedirect.com/science/article/pii/S0925753511001445 Martin, J. (2010) Key Concepts In Human Resource Management. UK: SAGE Mindtools.com (2017) The Marketing Mix and 4Ps Of Marketing. Available at: https://www.mindtools.com/pages/article/newSTR_94.htm Murel, M. and O'Connell, J. (2011) Potential For Abu Dhabi, Doha and Dubai Airports To Reach Their Traffic Objectives,Research In Transportation Business Management, vol1(1), pp.36-46. Available at: https://www.sciencedirect.com/science/article/pii/S2210539511000113 OConnell, J. (2011) The Rise Of The Arabian Gulf Carriers: An Insight Into The Business Model Of Emirates Airline,Journal of Air Transport Management,vol 17(6), pp.339-346. Available at: https://www.sciencedirect.com/science/article/pii/S0969699711000160 O'Connell, J. and Bueno, O. (2016) A Study Into The Hub Performance Emirates, Etihad Airways and Qatar Airways And Their Competitive Position Against The Major European Hubbing Airlines,Journal of Air Transport Management. Available at: https://www.sciencedirect.com/science/article/pii/S0969699716300849 Ringle, C., Sarstedt, M. and Zimmermann, L. (2011) Customer Satisfaction With Commercial Airlines: The Role Of Perceived Safety And Purpose Of Travel,Journal of Marketing Theory and Practice,vol19(4), pp.459-472. Available at: https://www.tandfonline.com/doi/abs/10.2753/MTP1069-6679190407 Zimmerman, A. and Blythe, J. (2013) Business To Business Marketing Management A Global perspective. 2nd edn. UK: Routledge Taylor And Francis Group.

Use of Language in Miss Julie Essay Example

Use of Language in Miss Julie Essay The use of language in Miss Julie is very complicated and simple throughout the play and also was written in 1888. The language of the play is Swedish written by August Strindberg but was translated into English by Kenneth McLeish and when you translate a language into English its really hard to make it sense. In my opinion the playwright uses different types of language; and also how the play has different types high and low classes for example Miss Julie is a high class person because she is the Lordships daughter and she presented by this way her language:Not to mention conceit. Don Juan is that your name? Or Joseph, out of the Bible? Thats it, Joseph this shows that Miss Julies language is very complicated as she is the Lordships daughter, in the play Miss Julie doesnt use simple sentences so much, so she shows she is a higher class than everyone in the play and she makes very sophisticated references. However, sometimes in the play Jean uses complicated language as well this shown that Jean has an ambition to be a high status person even though Jean is a servant, a lower class The mistress of everything, the chief ornament of the house. We will write a custom essay sample on Use of Language in Miss Julie specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Use of Language in Miss Julie specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Use of Language in Miss Julie specifically for you FOR ONLY $16.38 $13.9/page Hire Writer On the other hand Kristen the cook uses a lot of simple language, Kristen is a character that follows the orders and shows respect thats why Strindberg in the play always has her talking in simple language Shes always been wild. But worse these last few days, since her engagement finished This play features many of metaphors, and is a huge factor in this play as well, for example when Kristen and Jean was talking about Miss Julies dog called Diana. Ill, ha! Shes been at it with that mongrel at the lodge, and now shes Miss Julie wont have it. Diana is going out with this mongrel with Diana high status going out with the gatekeepers mongrel low status is a symbol of Miss Julie and Jean relationship by Diana representing Miss Julie and the gatekeepers mongrel representing Jean this is an example of Strindberg using metaphors in the play. Furthermore there is symbolism where Jean and Miss Julie told each other their dreams Im on top of a high pillar, Ive climbed all the way up and I cant get down again Strindberg did this to show that Miss Julie is a high status person but as well want to get down from the high class, however Strindberg wrote Jeans dream differently The nest with the golden egg, I want to rob it. I climb and I climb trunks so thick, slippery, Strindberg is showing that Jean want to be a high class person and shows ambition but he cant reach to the top. This play has different natural and unnatural language, in my opinion I think Strindberg did this for the audience to be enthusiastic and bring energy to the play. But for most plays usually uses very natural language Shes wild again tonight. Miss Julie. Wild showing the play is creating really fast tempo pace because the speech gets to the point. However sometimes the play gets unnatural with pauses and breaks between the sentences There was someone there: a pink frock, white stockings, it was you. Poetic language is also used, where Miss Julie and Jean having a monologue See, your Ladyship, a dog can stretch out on your Ladyships shoulder, a horse can feel your hand stroking him, but a servant in my opinion Strindberg uses poetic language to make it kind of more romantic poem. Questions are use in the play not only for the audience but for the actors as well because they acting needs to be a naturalistic as possible I think Strindberg did this to make the audience and actors to use their sense, Miss Julie use a lot of questions when Miss Julie asked Kristen to run away with herself and Jean Youve never been abroad. Never seen the world. Its lovely, riding in a train shows that Miss Julie is going through too many emotions to start a new life with the servants. Dialect is used to show the audience each character the way they speak if its formal or slang in this play focuses on high and low classes so it must be formal Vous voulez plaisanter, madame. Jean character shows that he is well educated for a servant and impresses Miss Julie that he can speak another language. If I was Miss Julie my dialect will be traditional English accent because this play is really in the olden times where women wear dresses and men wear suits also for servants wear uniform. Kristin I think she speaks formal since she is a servant and have respect for Miss Julie. Strindberg thinks that the play should be continuous, so the story flows straight through because by having breaks it ruins the show and the audience wont understand the message of the play sometimes many wont understand what the play is about. One of my practical I did a part of the play where Kristen found out that Jean and Miss Julie had an affair, I was Kristen and when I played the scene I had to think proper way to say while Im acting because there are so many ways to explore the language thats why language is so important. For my part as Kristin I was kind of using formal language there was no slang but also I was angry at the same time at Jean. I have to think about the tone of voice if Im speaking formal and angrily at Jean and its really difficult seeing that this play is a naturalistic play.

Canevin Theater Essays - Gene Kelly Awards, University Of Pittsburgh

Canevin Theater Canevin Catholic High School offers many extra curricular activities. Those students geared toward the physical challenges may choose from various athletic programs such as, basketball, soccer, and football. On the other hand, there are additional activities for those more interested in a mental challenge. These students may join such organizations anywhere from FBLA to Forensics. However, of all the extra curricular activities offered by Canevin, none excites me more than Dramatics. This paper takes a look at my last three years involvement in the annual musical productions here at Canevin. Traditionally, Canevin's dramatics has been a full-scale musical production performed in the spring. Students may audition for chorus, acting or dancing parts or they may join one of the many stage crews. During freshman year, I tried out for the musical "Working." "Working" depicted different careers through dialogue, song and dance. To my surprise, I made callbacks. When the cast list was posted, the role of Anthony Polazzo, the Mason, was awarded to me. After weeks of hard work and rehearsals, it was finally opening night. From that time on, I realized Dramatics was for me. The following year, the start-up meeting could not arrive fast enough for me. The play selected for my sophomore year was "Damn Yankees." The musical's main character was Joe Hardy. Joe wanted so drastically to play baseball for the Washington Senators, that he was willing to sell his soul to the devil. When the cast list was posted this time, I was assigned to play the role of Mr. Welch. As owner of the Washington Senator's, I was expected to portray a prestigious and confident businessman who enjoyed his cigars. In one short year, I went from a mason in overalls, to a baseball team owner decked out in a suit and tie. That's show business! "Into the Woods" was selected as the musical for the following year. The story line included various adaptations of traditional fairy tales. Well, if mason to owner wasn't extreme enough, what would you say about Cinderella's father? Junior year found me playing the character of an older man who marries for the second time, to a woman with two nagging daughters. In a house of four women, no wonder he resorted to drinking. Directed to use a silver flask as a prop and a fair amount of improvisation of libations, I portrayed the character of Cinderella's father as a drunk. When the final curtain came down closing night on "Into the Woods," there was, however, one more performance still to come. This year Canevin had been nominated for 6 Gene Kelly Awards, including Best Musical in Budget Level 2. The Gene Kelly Awards sponsored by Pittsburgh's Civic Light Opera recognizes students for excellence in High School musical theater. On the night of the awards, those schools nominated for Best Show perform on the Benedum stage a selection from their production. Extra rehearsals were scheduled, and a final practice with the Benedum orchestra was needed. I am proud to announce that Canevin was awarded the Gene Kelly for Best Costume Design and Best Musical in our division. Additionally, each year two students are asked to represent their school in a final production number. This prestigious honor is always given to two seniors. Unfortunately, this year, two of the practices fell during graduation activities. Since 5 rehearsals are mandatory, our director, Treva Rueso made her selections from the junior cast members. A fellow junior and I were ecstatic to be chosen to join members from all the participating schools in the final production number, "Keep Your Eyes on the Goal." The plethora of ecstatic people applauding at the close of the Gene Kelly's was phenomenal. It was indeed an honor to represent Canevin in this collaboration of students exercising their many talents. I have experienced many gratifying moments in my years at Canevin, but few have been as electrifying as sharing with fellow cast and crew members their ability, courage, and commitment in creating the annual school musical. The Dramatic program continues to surprise its supporters with innovative musical theater. Through my experience in putting on a musical, I have learned what it means to work as a team. The camaraderie was intense and rewarding. I look forward to this year's production of "My Fair Lady," and to once again contribute and experience the magic of the stage.

Mary Easty - Salem Witch Trials

Mary Easty - Salem Witch Trials Mary Easty Facts Known for: hanged as a witch in the 1692 Salem witch trialsAge at time of Salem witch trials: about 58Dates: baptized August 24, 1634, died September 22, 1692Also known as: Mary Towne, Mary Town, Mary Esty, Mary Estey, Mary Eastey, Goody Eastie, Goody Easty, Mary Easte, Marah Easty, Mary Estick, Mary Eastick Family background: Her father was William Towne and her mother Joanna (Jone or Joan) Blessing Towne, accused once of witchcraft herself. William and Joanna arrived in America around 1640. Among Marys siblings were Rebecca Nurse (arrested March 24 and hanged June 19) and Sarah Cloyse (arrested April 4, case dismissed January 1693). Mary married Isaac Easty, a well-to-do farmer born in England, around 1655 - 1658. They had eleven children, seven alive in 1692. They lived in Topsfield, rather than either Salem Town or Village. Salem Witch Trials Rebecca Nurse, Mary Eastys sister and a well-respected matron, was denounced as a witch by Abigail Williams and arrested on March 24. Their sister, Sarah Cloyce, defended Rebecca, and was ordered arrested on April 4. Sarah was examined on April 11. A warrant was issued for Mary Eastys arrest on April 21, and she was taken into custody. The next day, she was examined by John Hathorne and Jonathan Corwin, as were Nehemiah Abbott Jr., William and Deliverance Hobbs, Edward Bishop Jr. and his wife Sarah, Mary Black, Sarah Wildes, and Mary English. During Mary Eastys examination, Abigail Williams, Mary Walcott, Ann Putnam Jr., and John Indian said that she was hurting them, and that their mouths were stopt. Elizabeth Hubbard cried Goody Easty you are the woman.... Mary Easty maintained her innocence. Rev. Samuel Parris took the notes on the examination. E: I will say it, if it was my last time, I am clear of this sin.Of what sin?E: Of witchcraft. Despite her assertions of innocence, she was sent to jail. On May 18, Mary Easty was set free; existing records do not show why. Two days later, Mercy Lewis experienced new afflictions, and she and several other girls claimed to see Mary Eastys specter; she was charged again and arrested in the middle of the night. Immediately, Mercy Lewiss fits ceased. More evidence was gathered by deposition and during several days of examination of Mary Easty in late May. A jury of inquest considered Mary Eastys case on August 3-4 and heard testimony of many witnesses. In September, officials gathered witnesses for the trial of Mary Easty among others. On September 9, Mary Easty was pronounced guilty of witchcraft by a trial jury and sentenced to death. Also found guilty that day were Mary Bradbury, Martha Corey, Dorcas Hoar, Alice Parker, and Ann Pudeator. She and her sister, Sarah Cloyce, petitioned the court together for a fayre and equall hearing of evidence for them as well as against them. They argued that they had no opportunity to defend themselves and were not allowed any counsel and that spectral evidence was not dependable. Mary Easty also added a second petition with a plea was focused more on others than herself: I petition your honors not for my own life, for I know I must die, and my appointed time is set .... if it be possible, that no more blood be shed. On September 22, Mary Easty, Martha Corey (whose husband Giles Corey had been pressed to death on September 19), Alice Parker, Mary Parker, Ann Pudeator, Wilmott Redd, Margaret Scott, and Samuel Wardwell were hanged for witchcraft. Rev. Nicholas Noyes officiated at this last execution in the Salem witch trials, saying after the execution, What a sad thing it is to see eight firebrands of hell hanging there. In a quite different spirit, Robert Calef described Mary Eastys end in his later book, More Wonders of the Invisible World: Mary Easty, Sister also to Rebecka Nurse, when she took her last farewell of her Husband, Children and Friends, was, as is reported by them present, as Serious, Religious, Distinct, and Affectionate as could well be expressed, drawing Tears from the Eyes of almost all present. After the Trials In November, Mary Herrick testified that Mary Eastys ghost visited her and said that she was innocent. In 1711, Mary Eastys family received 20 pounds compensation and Mary Eastys attainder was reversed. Isaac Easty died on June 11, 1712.

Contemporary Issues in Education Research Paper

Contemporary Issues in Education - Research Paper Example Mostly, books, journals, and online sources were incorporated in the study with a view of collecting the most comprehensive information that would help expand the dimensions of the debate. The study was primarily based on public school students in the United States. However, the tone of the arguments extended beyond the specifics in the American context to a global context. From the literature explored, it was found out that both the supporters and those opposed to the culture of school uniforms have important points that merit some critical focus. There was no final answer to the question regarding the relevance of school uniforms for students in public schools. There was no evidence to indicate any association between wearing of uniforms to cognitive development or academic performance for students in public schools as compared to those who do not wear uniforms. The study did not establish any particular preferences from either side as each articulated a range of perspectives on th e same matter. The study also discovered some points of convergence on both sides of the controversy especially regarding the matter of student security as enhanced by wearing of uniforms in public schools. ... in the fact that the subject of discussion cuts into the discourses of freedom, choice, discipline, costs, maters of policy, and various other concerns that relate in concentric circles of perspectives (Burkemper, 2008). The need to uphold tradition and schooling culture comes into conflict with perspectives that favor cultural change with both positions containing a corpus of related concepts that revolve around morality, individual liberties, social order, and security concerns. Few empirical studies have been carried out concerning the preference of the students, teachers, parents, and general society on the matter of school uniforms in public schools. However available qualitative studies provide strong indications of fragmented support on either side of the divide. Currently, no definite or absolute positions exist regarding the subject matter. Other important factors that have weighed into the controversy include the possible impact of the school uniform policy on academic perf ormance, cognitive development, and personality influences (Burkemper, 2008). The debate on school uniforms has been stretched beyond the limits of academic matters to incorporate societal perceptions and the prevalent risks that lie on both sides of the argument. Further, comparative studies conducted on the different aspects of the debate have produced competing expert opinions on the matter. It would seem that there can be no definite last answer regarding the question of whether or not students in public schools should wear school uniforms. Discussion The policy of wearing school uniforms is nearly as old as the formal education system itself. In the course of the historical development of education, both private and public schools have upheld the tradition of school uniforms for their

Technology Assignment Example | Topics and Well Written Essays - 2000 words

Technology - Assignment Example The realization of many softwares’ through computer aided designs has enabled this technology to gain popularity, with many opting to adopt it due to its overwhelming convenience. This essay discusses 3D printing including its impacts on the society and the reasons as to why this technology will do better in the near future. Basing it on other similar proven technologies that people had no idea about before their innovation, but later did well after introduction, there is no doubt that 3D printing will be a force to reckon in the near future. Keywords: 3D Printing, Remote Manufacturing, Society, Impact, Future, Technology Introduction Three D (3D) printing is the process of making three dimensional objects in solid form from a digital model (Novel, 2013). To achieve this, objects are arranged in layers and additives are used through an additive process. 3D printing process involves application of digital technology; this technology involves the use of computer files and softwa res to make desired 3D designs. Structures are made to lie on each other through computer aided designs. Blueprints are made and virtual objects are used to make hard copies created from plastics and metal alloys. 3D printing started in 1984 (Novel, 2013). 3D printing has been one of the most popular design manufacturing technologies. This is attributed to its widespread advantages; it has optimized speed, low cost, and has an ease of use. These advantages make 3D designs most important during functional testing of engineering designs, as they provide good visualization at the conceptual stages. The main strengths of 3D printing are given below: It has high innovations; it takes a short time to come out with a prototype, and the feedback included helps it have many cycles that end up with perfect designs. Designs are very clear enhancing communications; the targeted group can be easily reached, and images designs are realistic and convey more information than conventional designs. I t reduces production costs and probability of error occurrence is relatively low, because any error is identified during the earlier stages. The realistic models have won the hearts of many investors, who resolve to apply the technology to face the competitive markets. Figure showing a 3-D object printed by 3-D printer, retrieved from Novel (2013). Societal Impact with regard to 3D Printing It is hard to think that manufacturing could be done without factories and all that are entailed in the factories such as large machines, production lines, and many other manufacturing tools. The technology as at the moment is changing everything. 3D printing serves as an example of the events that are transferred from being operated in factories to more comfortable zones like homes; all that one needs is a computer and knowledge of 3D model software. It is a new reality of the modern science, whereby objects are created and can be observed as they are. While the new world is emerging, big questi ons are posed regarding the future of industries and human life. With regard to 3D printing, the industries may not be completely faced out, but their structures and faces will change (â€Å"Report-3D printing the Future of Manufacturing,† 2013). As technologies advance, several issues have to be reviewed they have a lot of impact in the society. The major effects will be felt in health, businesses, and employment. A case study of 3D bio-printing best shows the effect of this kind of

Waiting for gusfman Essay Example | Topics and Well Written Essays - 1000 words

Waiting for gusfman - Essay Example The form of the ‘mockumentary’ not only allows for this type of satire, but it also creates a satire of the form of the documentary as well. The film Waiting for Guffman provides for a look at the idea of community as seen through the social interactions that are required to develop an event that celebrates the uniqueness of the community, while that uniqueness is revealed for its absurdity. Waiting for Guffman (1996) is a film in which the genre of the ‘mockumentary’ as developed by Rob Reiner through the innovative and classic film This is Spinal Tap (1986) is used to satirize a cultural event. Christopher Guest, who co-wrote and starred in Reiner’s film, creates the work Waiting for Guffman as a way of examining the concept of the a local theater group as they attempt to put on a production as a way of celebrating the town’s sesquicentennial. Guffman refers to a man named Mort Guffman who is reported to be Broadway talent scout who will be attending the event. The production is based on the history of the town which has parallel details of the type that might be found in many small towns, crossing the line to the absurd as the town is proclaimed to be ‘The Stool Capital of the World’. Christopher Guest plays the character Corky St. Clair whose visions are often beyond the capacity of his small theater to achieve. The film utilizes the suspension of natural laws through explorations of the absurd as they relate to the truths of many small towns across America. As Guest’s character presents himself as an over the top and flamboyant theater director, he embraces the idea of homosexuality within a small town atmosphere as being represented by extravagance and eccentricity. Through a stereotypical portrayal, he comments on the avant guarde as it is explored in less than sophisticated surroundings, missing the mark and flying wide into an absurdity of his

Founding Of The Ryanair Airline Company

Founding Of The Ryanair Airline Company In 1985 Cathal and Declan Ryan has founded the company. The airline started with a fifteen (15) seater Embraer Bandeirante turboprop aircraft and it was flying between Gatwick London and Waterford. On that time London-Ireland flights held by Aer Lingus and BA (British Airways). The company added a new route between Dublin and London in 1986 and competition started with the AL/BA duopoly. Company was refused by the government of Ireland, but the conservative government of UK has approved this new service. According to some analysis Company was generating the loss instead of profit but the mean time number of customers increased frequently. By 1991 company started to thinking about to make airline profitable and this task has been given to the Michael OLeary. Ryan the founder of company suggested and encouraged Micheal to study the US airline model No Frill/Low Fares), which was using by the Southwest Airline in US and after that the model was implemented in the Ryanair. In 1995 at the completion of 10 year of the company, the Ryanair was carrying 2.25 million passengers. Ryanair overtakes the Air Lingus in the same year and became largest passengers airline between Dublin and London and largest airline on any route in the Ireland. Mission statement: Mission of Ryanair is Provide Low fare Rate travelling at all the time for all the routes. Key service commitment Puncuality Objectives: Rynair believes on the following factors: One way reservation to make flexible return for the passengers. By controlling equipment cost, personal productivity and customer service cost operating cost keep low. For peer groups best customer service Maintain shor-haul routes frequently point-to-point flights. Flight confirmation and reservation system availability on the internet. No compromise on safety and quality maintenance of airplanes By using ancillary service enhancement of operating results. Focusing on the criteria of Growth, like more routes and increased frequency. External Analysis Political Analysis Ryanair operates throughout the Europe and any political changes in any country can be effect the strategy of Ryanair. Ryanair has some dispute on each passenger flew at Newquay Airport with Cornwall Country Council. Tax policy is another issue for Ryanair which can be create problems for the company. Another political issue regarding the cash back that European Law is to fare return if any cancellation of the flight. This is not a big issue for Ryanair because Ryanair maintains their high quality service. An announcement by the government of Ireland To break up the state monopoly may be brought some questions in European airline industry. However, if this plan implemented then Ryanair can be seriously affected It may block Ryanair future expansion in the Ireland. Economic Analysis Ryanair is European based company and so many of its operations are not affected by the exchange rate, as single currency operates many of these countries. The only economical issue can the price of Oil, as Oil pricing are increasing frequently, this can be effect the low fare strategy of the company. The taxation policy bring negative impact on the employees of the company as Europen Union has announced EU deleted duty-free on intra-EU. Social Analysis European Union is and economic union of 27 countries. They developed a single market and single currency for exchange. A large number of people travel every day from one country to another country so they need a best solution and cheap fare travelling which is provided by the Ryanair. Technology Analysis Ryanair is taking the best advantage of technology by providing solution through the internet. But this trend is growing in the European Airline Industry and other airlines are establishing their website. By using the technology Ryanair save cost and open up revenue like advertisement income. Environment Analysis Greenhouse emission is the big issue which is facing by Ryanair. Ryanair strategy has a positive environmental impact. At present, aviation accounts for roughly 5% of the UKs emissions, but this is expected to rise to 25% by 2030 (Economist 2005:35). The other main environmental issue is noise, the 737-800 will to reduce this issue. Legal Analysis The reiterated rule against illegal state subsidies hoped to be establish fair deal for the airline industry of Europe. EU decision was based on non-discrimination legislation preventing airport from offering differential deal to different airline operators. On the contrary, Ryanair may need to repay penalty for breaking rule. Porters Five Forces Analysis Bargaining power of suppliers Ryanairs main suppliers are Boeing. Two possible suppliers of planes for Ryanair in the market are Airbus and Boeing but Ryanairs main supplier is Boeing.Tring to switch supplier would be very costly because pilots would have to trained for the new mechanics. Ryanair controls aviation fuel through prevarication Price. Small and regional airports can have little bargaining power as compare to big and commercial airports because they only dependent on one airline. Ryanair avoid big airports and work from regional airports such as Stainsted and Gatwick. Bargaining Power of Customers Customers are price sensitive. It is very easy for customer to switch from one airline to other airline. Due to the increasing trend of reservation through internet customer can easily change airline. Ryanair is providing very low fare to customers but customers are not loyal. Threat of New Entrants Rynair can handle this issue by following these steps  · Put Some barriers and obstacles to newentry:  · Availability of some restricted slots make more difficult to find suitable airports for new entrants.  · By Starting price war. Competitive Rivalry There is very high competition in the market. Too many service providers are in the rivalry. Ryanair has first mover advantage in this market bacuase when they started the service their was no service providers but now there are many airlines in the competition with Ryanair. 3. Ryanairs Resources and Capabilities Resources: Ryanair has following threshold resources 1. Financial Resources 2. Hub Set up in Regional Airports 3. Number of Aircrafts Following unique resources make Ryanair distinguish from their competitors: 1. Website 2. Boeing 737 Aircrafts 3. CEO Michael O Leary 4. Award of Best managed Airline 5. Dedicated Team of Management 6. Ryanair Direct Limited Competences: Threshold Competences: Low Fares Advanced Reservation System Baggage handling On time service Operating expanses in Euro Currency Advertising and ancillary services sales Core Competences: 1. Efficient Staff Low costs of staff training 2. Fast Turnaound time management 3. Free Seat Givaways No fares 4. Good Quality Service No1 5. Third party service outsourcing 6. Performance related pay structure 7. Labour costs lower than rivals. 4. Strategic Situation SWOT Analysis of Ryanairs Environment Strengths of the Company Brand name: Ryanair has very well recognised brand name in the LCC market. Low airport charges: Ryanair has advantage of low charges for airport. First mover: This advantage acts as a barrier to new entry Bookings on the Internet: More than 94% booking on the internet contributes in low cost distribution Aircrafts-Boeing: Ryanair has A uniform fleet for maintenance. High performance: Punctuality, low baggage loss. Utilization of Aircraft: By keep maintaining Ryanair is able to flies longer and generating more revenue from assets. Small headquarters: Low on overheads Weaknesses of the Company Niche market: Restricted expansion possibility Distance of Airports: Many regional airports are far from advertised destination. Changes in-charges frequently Opportunities There is a lot of new destinations expected to open as European Union is going to be enlarge: The market share would be doubled as there is still potential in the company to capture market share. Recession can help as Ryanair offers low fare cost and can catch the new customers as economy is slow down. Threats for the Company Increasing price of oil is a big threat for company as fuel costs depend on the oil market.  · Low fare competition is increased  · Europena court dicision can make more difficult to make expansion.  · Growth in the South European market is limited  · Bargaining power increases on regional airports  · Customers are price sensitive 5. Strategic choice. Options 1. Low cost strategies- First Otion is to Continue the low cost strategy to remain top of the Cost Leadership 2. New Investment: New investment can be made for modernised fleet. Will become more uniformed with only one model (737-800) which leads to cheap maintenance. Ryanair would use the next generation aircraft Boeing 737-800 as an opportunity to rejuvenate the image of the company. By using new quality infrasture and Boeing 737-800 the perception can be made false which is Ryanair is los cost service, it is also a low quality service. Change in uniform can increase the confident level of staff and provide a good change for the customers. It will be inexpensive relatively and will not effect the companys equity in wide range and companys price leadership strategy will not be destroyed. 3. New markets: Look for the new places in the Europe to expand the business. Michael Porters Generic Strategies For Ryanair to obtain a sustainable competitive advantage, Michael Porter suggests that any company/organisation can follow either one of three generic strategies.  · Strategy 1: Cost Leadership.  · Strategy 2: Differentiation  · Strategy 3: Niche strategies  · Are you Stuck in the middle? Opt. #1 Cost Leadership Strategy: To enhance growth of the company Ryanair should pursue Cost leadership strategy which is provided by the Porters Generic Strategy. Cost Leadership could be done in the following ways:  · Increasing profits by reducing the costs, while charging industry-average prices. Increasing market share through charging lower prices, while still making a reasonable profit on each sale due to reduced costs. Bowmans Strategy Clock The Strategy Clock is based upon the work of Cliff Bowman (see C. Bowman and D. Faulkner Competitive and Corporate Strategy Irwin 1996). This is an appropriate way to analyze a companys competitive position in comparison to the offerings of competitors. Ansoff Matrix Ansoffs Product/Market Matrix Opt. #1 Opt. #2 Opt. #3 Market Penetration Option 1 Market penetration technique can used in the current market with current brand or product. By repositioning the brand and or promoting the products Ryanair can increase its revenue. Product Development Option 2 Product development means bringing a new product in the existing market. This is where Ryanair will market their newest investment. Ryanair would lounge a new product to the existing market this will help to increase the profitability of the company and awareness of new brand can bring more customers towards the organisation. Market Development Here, Ryanair would try to open up new markets possibly some where in the Europe and can provide current product or service to those markets. Implementation Methods of Options The Following is a table showing the three options chosen above and the implementation method chosen for each option. Option Implementation Method Proposed Continuation of low cost strategies Organic Growth 2- 2-Investment in modernised fleet, which leads to less expensive maintenance Organic Growth Try to expand the European markets to accommodate more European countries and also open new markets servicing parts of North America, South America and the Caribbean Organic Growth Figure 4: Table showing Options and the Implementation method proposed Organic growth Organic growth refers to the growth that achieved by internally investments made by the firm inside the organization. Organic growth is rate of business expansion through increasing the output and sales as opposed to acquisitions and take-over by the other organisation. There are some benefits of this method Latest Technology Cost Spread Choice of Location No Inappropriate Cultural History The above options can be evaluated for suitability, acceptability and feasibility and then these can be successfully implemented. Suitability means wheather a strategy fulfil the requirements those are needed to remain operating an organisation. Moreover whether the chosen options are in the line of mission, vision and objective of the organisation. To test suitability following should be determined: Examine whether the organisation possess the key resources to pursue the option. Analysis of the organisations external environment, whether the option is suited for the organisation. Determine the competitive advantage and if go ahead with the option would it lead the organisation to a good financial performance. 2. Acceptability Acceptability concerned with the expected performance outcome of the strategy. A financial risk analysis should be done here. The effectiveness of the impact on the following: Employees Bankers Customers Suppliers Stakeholders Shareholders 3. Feasibility Feasibility examines the following options: Internal constraints which would restrict the implementation of the option and also the weakness that would constrict the option Would the option improve performance level within the resources? What resources are possessed and additional requirements to pursue the options Commitment from managers and human resource and the physical constraints e.g. industry-rights and air-space legislation. Suitability Life Cycle Analysis Life Cycle Analysis showing Ryanairs position The above figure shows the Life Cycle Analysis for Ryanair. Ryanair is providing services from the last two decades and we can say that the company is in its maturity stage, it can be seen from the above figure. Keeping continue low cost strategies Ryanair can increase the sales and defiantly profitability of the organisation can be increased. Ryanair should use the next generation aircraft as an opportunity and new fashioned uniform can be give the better dynamic look of the organisation. Climate change is playing a critical role. Due to change of climate Eastern Europ contries are becoming tour places and attracting the visitor to there. Thousand of visitors are travelling to Eastern countries every year just for only visiting the places. Skyroute aviation has already started flights for some of these places but still there are opportunities for Ryanair. Value Chain Analysis Infrastructure HRM Techn.Dev. Procurement Inbound Operations Outbound Marketing Service Logistics Logistics Sales Figure 6: An Illustration of Ryanairs Value Chain The main core competencies of Ryanair are: Their unique cost cutting policy Robustness Culture Implementation of option 1: Continue following the low cost strategies, takes into consideration all of Ryanairs main core competencies. In terms of robustness, competitors of Ryanair can imitate but if not implemented in the right way, could prove detrimental to competitors. Implemention of Option 2: New Investment: New investment for modrnised fleet, leads to cheap maintenance: will become more uniformed with only one model (737-800). Large amount of finance should be needed for the option because buying new aircraft is not a cheaper solution. But Ryanair can afford this solution and can go ahead with thic option. Being such a large airline, with  £300 million profit only in 2007 and having a high level of dominance in the European market, this option proves to be the most suitable for the organisation. Option 3: New Markets: By expanding business into new market can be profitable as we discussed above in this report there are some opportunities in Eastern European countries where a large scale of profit can be seen easily. Ryanair should go for it and by expanding business into new countries and new markets within the Europe will help to generate a large amount of profit. The most Suitable strategic option to be implemented is Option 2: Investment in modernised fleet, which leads to less expensive maintenance: will become more uniformed with only one model (737-800), also newer planes will require less maintenance. Acceptability Option 2: New Investment: Acceptability for option 2 which leads to less expensive maintenance: will become more uniformed with only one model (737-800), also newer planes will require less maintenance. This is large profit generating option and the return will almost one and a half times the profit of 2007. The aim of product development is to fulfil the requirements and follow the changes need by the customers. To satisfying the customers about the service of Ryanair that Ryanair is providing them a better quality service as compare to others. In this option Ryanair also introduced a new fashioned uniform for the employees so they can feel change and this will build a good relationship between customers and staff. Benefit to Stakeholders: Following this option all shareholders will get benefit because their share value will increase. Banks also get benefit in terms of large amount need to implement this option, so bank defiantly will involve. By following this option public perception accordingly get changed. They feel the change as new uniformed aircrafts, fleets and new dressed staff is ready to welcoming them at airport and airplanes. Feasibility Option two is perfect for the company because Ryanair possess all the resources which are needed for the option such as finance. The above diagram shows the 2055 to 2008 there was two times growth in Ryanairs revenue and more than 50 percent profit increase. So it is cleare that financial capabilities of Ryanair can support this option and hence it is feasible for the company. Ryanair is paying better to their employees over the last year. The employees of Ryanair are getting highst pay among other airlines operating in Europe. With the implementation of option 2 Ryanair can continue to provide hundreds of new jobs and tens of promotional opportunities. Ryanair is a Europes major airline which is 50% cheaper than any other European airline. Ryanair is continue to grow. Accordint to IATA (Internation Air Transport Association Ryanair is worlds largest international airline which carries Largent international passengers.

Reasons For The Anticipation Of Claudiuss Suicide :: essays research papers fc

Reasons for the Anticipation of Claudius's Suicide In the tragic play Hamlet, by William Shakespeare, a particular deterrent in Hamlet's quest to be rid of his regal uncle is his procrastination. This act of murder intended to set the future right is Hamlet's sole responsibility, ordered by his deceased father. Hamlet's main target throughout the play is for Claudius to commit suicide. To achieve this goal, he produces a play chiefly for the king called the "Mousetrap." This play is used as one of many tools for Hamlet's indirect manipulation of Claudius's mind. Just as a mousetrap lures a pest to its own self-destruction while in search of ways to gratify itself, so does Hamlet use the play as a lure to trap the king in his own conscience. Claudius's possible suicide would be the result of the guilt traps Hamlet sets with the use of mental stratagem. As Hamlet scolds his mother for her behavior toward the king's honor, he says many cruel things to her. Yet, among these are his pleas for her to repent. One of the last pieces of advice he gives his mother is not to let Claudius tempt her again: "Pinch wanton on your cheek, call you his mouse" (III.iv.200). Hamlet's uncle, besides tempting the queen, is also willing to let her be the mouse that gets caught in the mousetrap intended for him. He does not love Gertrude as Hamlet's father once did and probably never will. To the plotting king, his only regard for her is purely to serve his own selfish needs. Most of Hamlet's efforts to make the king want to kill himself fail because of Claudius's strong hold on his mother, which is Hamlet's weakness. Hamlet puts off certain efforts to kill Claudius for various reasons. At one point, Hamlet does not go through with Claudius's murder because he does not want him to enter heaven at the time of his death: "Then trip him, that his heels may kick at heaven / And that his soul may be as damn'd and black / As hell, whereto it goes" (III.iii.97-98). If Claudius had killed himself, which in almost all religions is considered a sin, he would surely go to hell. Hamlet prefers Claudius's acknowledgment of the impetus behind his actions to be his method of self-destruction. The more that Claudius thinks about his evil deed, the more he will come up with reasons as to why he should not go on living.

Boeing Vs. Airbus

Executive summary This report was commissioned to show us the present in the airline business, what Is the different between Airbus and Boeing Co and after global economic crisis, what Is their policy responses. The research draws attention to the fact that many airplane companies stood at the brink of bankruptcy. On the other hand, many emerging markets such as China and India have huge potential In the aircraft Industry. Further investigations reveal that low cost airline become more important than ever before.Moreover, Airbus already pushed AWAY which one is the largest passenger aircraft. AWAY can help airplane companies improve their profit. It still helped Airbus captured market share. On the other hand, Boeing still pushed some high efficient aircrafts such as 747-8 that can follow the market trend. What is more, companies both pay attention to the Asian market. Further investigations reveal that airline business still has lots of chances in the future and fuel-efficient airpl ane will be most popular in the world.It is recommended: Add some â€Å"standing† seats In the airplane. Improve the resources utilization rate Table of Contents Introduction Nowadays, because of the global economic crisis, many airplane companies stood at he brink of bankruptcy. On the other hand, the aircraft manufacturers still will change their strategy. There are two main aircraft manufacturers in the world. One is the Boeing which comes from America and another one is Airbus which comes from France. 747-8 and AWAY which come from Boeing and Airbus Co. Tooth use the high technology In order to saving energy. In this report It will Introduce some things about the airplane business such as situation, problem and opportunity. And you will have a general Idea about both companies and their products. This Is why I write this report. Industry background In the aircraft industry, Air travel remains a large and growing industry. In the past decade, air travel has grown by 7% per year. Travel for both business and leisure purposes grew strongly worldwide. Scheduled airlines carried 1. 5 billion passengers last year.In Europe and North America, where the air travel market is already highly developed, slower growth of 4%-6% is expected. Air travel for the region has been rising by up to 9% a year and is forecast to continue to grow rapidly, although the Asian financial crisis In 1997 and 1998 will put the brakes on growth for a year or two. In terms of total passenger trips, however, the mall alarm travel markets of the future will continue to be In and between Europe, North America and Asia. (The allure industry, 2012) Let us see this picture first. Asia.There are only 80 Airlines and 1800 Airports but more than 60% people lived there. Air craft industry has good market perspective but economic benefit is not good. Because of the financial crisis, the last few years were not kind to the aircraft industry. Many airline bankruptcies are virtually certain if th e economy continues to stall. Since then, airlines have had to recognize the need for radical change to ensure heir survival and prosperity. Many have tried to cut costs aggressively, to reduce capacity growth and to increase load factors.What is more, aircraft industry includes aerospace, military aircraft, and civil-aircraft. The airline companies like Boeing and Airbus will have a competition in each field. Company background product segments Boeing is the world's leading aerospace company and the largest manufacturer of commercial Jetliners and military aircraft combined. Additionally, Boeing designs and manufactures oratorical, electronic and defense systems, missiles, satellites, launch icicles and advanced information and communication systems.The company also provides numerous military and commercial airline support services. (About us, 2013) Airbus is the world's leading aircraft manufacturer whose customer focus, commercial know-how, technological leadership and manufactur ing efficiency have propelled it to the forefront of the industry. The product include the single-aisle AWAY Family, the wide-body long-range AWAY/AWAY and the all-new next generation AWAY OXBOW Family, double-Decker AWAY Family. The company also continues to broaden its scope and product range by applying its expertise to the military market.Company, 2013) Market share The rivalry between these giants, the only manufacturers of large medium or long- moment. Even though the number of orders is higher with Airbus in 2004 but the total revenues of Boeing is still much higher than that of Airbus. However, Boeing will be able to regain its market share thanks to the new model fee, Dreamlike and making the competition more aggressive. (Boeing overtakes Airbus in annual sales race, 2012) The product The Boeing 747, the original â€Å"Jumbo Jet† with its distinctive upper-deck profile, is among the fastest airliners in service. Boeing 747-8 Family – The Boeing 747-8Interconti nental and 747-8 Freighter are the new, high-capacity sass that offers airlines the lowest operating costs and best economics of any large passenger or freighter airplane in its class – while providing enhanced environmental performance. ( Boeing Commercial Airplanes, 2012) Airbus AWAY is the world's largest commercial aircraft flying today, with capacity to carry 525 passengers in a comfortable three-class configuration, and up to 853 in a single-class configuration that provides wider seats than its competitor. The AWAY is the ideal solution to alleviate traffic congestion at busy airports.AWAY, 2013) Nongovernmental forces Technology Force In 2012 they successfully met key milestones such as compounding type using and Aerodynamics of the breakthrough in research and development programs that will bring to market the next generation of more fuel-efficient airplanes and accelerate the market readiness of advanced materials and environmentally progressive technologies. That c an help airplane companies to drive their profit. Natural Force Due to increasing consumption of non-renewable energy like petroleum, oil shortages and their concomitant rise of oil prices have always induced aircraft industry revolution.The fuel-efficient airplanes become most popular form all over the world. So Boeing says that its 787 Dreamlike cuts fuel use by 20%. Meanwhile, Airbus says that the AWAY is the first long-haul aircraft to consume less than three liners of fuel per passenger per 100 km. (Aviation Industry, 2012) Demographic forces business especially in the Asia. There are only 80 Airlines and 1800 Airports but more than 60% people lived there. What is more, by the development of economic some Asian countries such as China, India and Korea will have significant demands on the airline business.In other words, some airplane manufacturers like Boeing and Airbus should pay attention to the Asia market analysis and market demand. Micromanagement forces The company's supp liers Boeing has strong international operations with customers in around 145 countries, employees in more than 60 countries. Boeing enjoys the ownership of a brand with good and far reaching awareness on a global scale. Boeing is also a 50-50 partner with Lockheed Martin in the United Space alliance. These strong company's suppliers can help. Boeing to be a internationalization company. (The Boeing company, 2012)Airbus also has a global company's suppliers. For example, Toulouse also became home to Airbus' initial assembly line for the AWAY Family, another final assembly line opened in 2008 at Tannin, China – the first such facility for Airbus to be located outside of Europe and AWAY Family production across the final assembly lines is assigned as follows: Toulouse builds Ass; Hamburg has responsibility for the AWAY, AWAY, AWAY and AWAY; Tannin assembles Ass and Ass; and the new U. S. Facility will produce ASS, ASS and ASS. (FINAL ASSEMBLY AND TESTS, 2013) The company's vari ous publics Social factorAnti-US feeling feelings generated by the events of the past two years had adversely impacted on Boeing's sales, especially in West Asia, which is a lucrative market for the industry. And then the Airbus Co. Will raise the market competitiveness. Economic factor Aircraft manufacturers rely heavily on subsidies. Recently, Boeing and Airbus are on the debate of unfair subsidies. Likelihood of increasing fuel costs, congestion and other environmental restrictions, as well as the prospect of higher security and insurance costs to reflect the risk of terrorism.The fuel cost is increasing in the future. International Air Transport Association estimated that airlines' fuel costs would rise by 31% in 2005. DATA, which represents 95% of the world's airlines, also Political factor Policy and regulatory decisions by governments can also have a dramatic impact on the demand for civil transport aircraft. The United States Government and its Federal Aviation Administratio n (FAA) are particularly influential in this regard since they oversee the largest air transport market in the world.Similarly, the deregulation of European airlines, already begun in the early sass, holds the promise of expanded market prospects for smaller regional Jets. Boeing Co, 2012) The company's competitors We all know that it is the duopoly in the Boeing-Airbus market. Given their multiple successes, it is not surprising that Airbus and Boeing have a number of competition factors driving their innovations. They often compare their products. For example, Boeing claims the 747-81 to be over 10% lighter per seat with a trip-cost reduction of 21% and a seat-mile cost reduction of more than 6%, compared to the AWAY.And Airbus claims the AWAY to have 8% less fuel consumption per passenger than the 747-81 and emphasis the longer range of the AWAY while using up to 17% shorter unsays. (Boeing Co, 2012) SOOT analysts Boeing Co. Strength: it has a global supply chain that can help it to realize the resource rational distribution in the world. And then America government increased the government subsidies in order to encourage them to develop the advance technology. There are intense competition between Boeing and Airbus. It is benefit for each of them to have the best development trend.Broad product line that covers most major market niches development Weaknesses: Anti-US feeling feelings generated by the events of the past two years had adversely impacted on Boeing's sales. And then international Air Transport Association estimated that airlines' fuel costs would rise by 31% in 2005. That's forced many businesses to opt for smaller order airplanes volumes. Opportunities: Asia is a new market about the airline business, Airbus can sell more airplanes than ever before at that market. Threats: airline business was hit hard by the global economic downturn, with most business losing much trade.Nowadays fuel-efficient airplanes are more popular in the world, but Boe ing lags behind Airbus. Airbus Co. Distribution in the world. Because of the anti-American sentiment, Airbus Co. Can ease the market competitiveness. And then Europe government increased the technology. There are intense competition between Boeing and Airbus. It is benefit for each of them to have the best development trend. Broad product line that covers most major market niches development Weaknesses: International Air Transport Association estimated that airlines' fuel costs would rise by 31% in 2005.That's forced many businesses to opt for smaller order airplanes volumes Opportunities: Airbus successfully met key milestones such as compounding type using and Aerodynamics of the breakthrough in research and development programs hat will bring to market the next generation of more fuel-efficient airplanes such as AWAY. By the rising oil price and global economic downturn, AWAY will be a good choice to save cost. And then Asia is a new market about the airline business, Airbus can sell more airplanes than ever before at that market. Business losing much trade.Market segmentation Boeing: Since economic and traffic growth rates vary by region Boeing's segmentation of its customers is done solely through geographic regions. Boeing believes that North America and Europe will continue to order the most airplanes with their auteur economies. It believes that airplane traffic within Asia pacific will increase by six per cent annually over the next twenty years and that the market share of flying within Latin America will increase from two per cent to four per cent. It is due to these differences in global air travel that Boeing uses Geography as its segmentation tool. Boeing Company, 2013) what is more, the segment's geographic region is a function of the allocation of resources on demand. For example, in America and Europe, Boeing can predict an increase in the demand for regional Jets as air revelers in these regions are demanding non-stop flights on thinner route s, in China, Boeing can predict an increase in their routes and so on. Airbus: its market segmentation is like the Boeing's which is the segment's geographic region. They still use the different plans in different regions.For example, Airbus pays attention to the carbon-efficient airplane like AWAY. They want to use it to increase the Asian market share, and they also want to increase the branch line to improve efficiency in the American and European market. Target markets Name: Airbus Company AWAY Boeing Company 747-8 Characteristic: long flight normal airlines/ government budget airlines/ government/ normal airlines/ personal using all over the world few in the America all over the world but few in Europe Luxury trip normal trip emerging market developed market new customer regular customer Let us see this table.It shows the characteristic of the target market in both companies. We will see that A 380 fits the high-end market, and Boeing 747-8 is a multi-role aircraft. What is mor e, Boeing 747-8 which is a classical aircraft can have lots of the regular customers. They Just need to keep its feature. On the other hand, because of the global economic crisis, more and more airlines which come from the emerging market want to long distance and high capacity. By this way, it can help them to save cost. At this time, Airbus Co got the AWAY.And then, AWAY has a huge body that can offer enough space to build some luxury facilities such as fitness, bar and bedroom. It can help filling in the luxury trip blank. Targeting strategy Airbus and Boeing companies all use the differentiated targeting strategy, because both companies are all global companies and they make the different plan in different place. It is better than undifferentiated and concentrated that they can totally control the market. For example, in Asian market, Boeing will recommend the 747-81 which is the fuel-efficient and huge airplane.But in the American and Europe Market, it will focus on showing the 777 which is the new technology and efficient airplane. On the other hand, AWAY which comes from Airbus Co. Is the key recommendation to some developing countries like China, India and Brazil. What is more, some other size of the Airbus airplanes such as AWAY and AWAY still will recommend to the developed countries like America and England. Because some emerging markets like Asia and South America have a large population and huge market potential.So they will be like large and efficient airplanes. What is more, some developed market like America and Europe, they which have health airline network need to add some branch lines. So the small airplane will be popular in that market. And then let us see a form first. Airbus was never in the corsairs of Boeing. That means, they can promote product in the same place. If you want to buy an airplane, that depends on what size of airplane you like. For example, if you want pick up 500 passengers you only can hose AWAY, 450-500 passengers 747 -8 is your choice.Positioning strategy From a buyers point of view there are many criteria that apply to buying a new plane from Boeing and Airbus. The main two criteria we chosen are capacity and distance. Because airplane makers like Boeing and Airbus are quite limited. Unlike BBC, in EBB there is very rarely a mass market and Boeing and Airbus are no exception to the rule. The companies targeting is aimed mainly at its existing clients and its profit margins are squeezed by these well knowledgeable clients mainly because they homeless are professionals and know the cost of production for airplanes. Boeing Company, 2013) Short distance and low capacity Boeing: many Because Boeing has 737 Family which are particularly low capacity designed pales, incorporating seating capacities of between 110-189 seats and are also relatively short distance planes. It fits the distance and efficient trip. Because of the global economic crisis, many airplane companies stood at the brink of bankrupt cy. 737 is a good choice for them. Airbus: None Short distance and high capacity: None The market didn't need it. Long distance and high capacity Boeing: some fly from America to Australia without refueling.Airbus: some It is the same reason. But its product is AWAY Family. But a maximum range of its flight is shorter than 777 and 747. Very long distance and ever high capacity Boeing: None Airbus: AWAY Because Airbus wanted to increase the market share, so he focused on the long distance market. AWAY filled a hole in the market and it can popular in the high-end market. Recommendations Nowadays, many airplane companies stood at the brink of bankruptcy. So saving money is the first demand. Aircraft manufacturers also launched some high efficient airplane like 747-8 and AWAY.I think that we already cannot change much about outside but we can change some about inside. For example, all customers sit in the airplane, but we can change the seat design like â€Å"standing† seat. Wha t is more, they also can improve the resources utilization rate in order to decrease the price of the airplane. That can help the airline companies to increase the profit. And then Aircraft manufacturers will have a new segment about the Recommendations. Reference list: 1. The airline industry. (2012). The airline industry. Retrieved 2012, From: http:// gag. Stanford. Du/AAA/intro/airlessness's. HTML 2. About us. (2013). Boeing official website. Retrieved 2013, From: http:// www. Boeing. Com/Boeing/companionways/about/index. Page? 3. Company. (2013). Airbus official website. Retrieved 2013. From: http://www. Airbus. Com/company/ 4. Boeing overtakes Airbus in annual sales race. (2012). Reuters. Retrieved 2012, From: http://www. Reuters. Com/article/2013/01117/us-airbus-orders- idUSBRE90GOCF20130117 5. Boeing commercial Airplanes. (2012). Boeing official website. Retrieved 2012 From: http://www. Boeing. Com/assets/PDF/commercial/PDF/ BCC_backgrounder. UDF 6. AWAY. (2013).Airbus offici al website. Retrieved 2013 From: http://www. Airbus. Com/aircraftman's/evisceration's/a380familyncontentId= BIBB TABLE:ATTontent; 7BAviation Industry. (2012). QflnEquivalencetrieved 2012 From: http://www. qfinCaffeinem/Comtor-profiles/aviation 8. Boeing Co. (2012). Boeing official website. Retrieved 2012 From: http:// www. boeiBoeingm/ComiBoeing (FINAL ASSEMBLY AND TESTS. (2013). Airbus official website. Retrieved 2013 From: http://www. airbAirbusm/Company/aircraft-manufacture/how-is-an-aircraft-built/final- assembly-and-tests/ 10. Boeing Co. (2012). Boeing official website.Retrieved 2012 From: http://www. boeiBoeingm/ComiBoeing. Boeing Co. (2012). Boeing official website. Retrieved 2012 From: http:// 13. Boeing Company. (2013). 123HLempeltrieved 2013 From: http://www. 123hLempelm/Comw. asp?Asp=8Id96 14. BoniBonitoKolbKola012). Undifferentiated, Concentrated, and Differentiated Targeting Strategies. Retrieved 2012 From: http:// www. globGlobalizesm/Comerence/47105/203279/undifferent iated-concentrated-and- differentiated-targeting-strategies 15. Boeing Company. (2013). 123HLempeltrieved 2013 From: http://www. 123hLempelm/Comw. asp?Asp=8Id96

Technology1 essays

Technology1 essays As we wake our way into the new Millenium, scientists are becoming more aware of the new advancements in society technologically. Keeping up to date is mandatory, because the more breakthroughs there are; the more pressure scientists have, politically, financially, and socially. Will the Canadian dollar ever rise in value? This is one of the major financial pressures scientists have to day. Importing major key items is our problem because our dollar is not equivalent to our neighbors (U.S.A.). If am unbelievable scientific breakthrough was to occur, running to our government for financial help would not be an option. For the government has to worry about the National debt and making individuals happy. To make something new, money is needed, almost like if you decided build a model airplane form a kit, or make your own. To make and create your own would be more expensive. Recently a scientific breakthrough was made involving rocket ships and solar powered satalights. The new invention was a $48 million program funded by the U.S. (1). The thought was to save some money when building the model, but the cost couldnt be shaved one bit. A plan to build a model half the size could not be introduced until 2004, but the scientist wonders if the idea would have alrea dy been taken. These examples are just some of the financial pressures scientists have to deal with. Recently we have been hearing more about the topic of cloning. Millions of dollars every day are put towards the advancement of these technologies. But scientists are faced with many political problems, preventing the extensive continuation on the technology. Views of the public have made the outcome of the breakthrough questionable. Questions like, weather religion will be a political problem and weather the idea is morally correct have been raised. These political factors prevent scientists from discovering new methods and ways to cologne, and are poli ...

Slavery3 essays

Slavery3 essays During the times of slavery, every day slaves did things to resist the bondage laid upon them by their masters, owners and drivers. All slaves had different relationships with their masters, owners and drivers basically ranging from bad to worst, with a rare exception. The slaves resistances ranged from things as miniscule as trying to outwit their masters to huge historical events such as Nat Turners rebellion. The slave experienced a strange relationship with his master. Many masters and slavery defenders believed that slaves accepted their subservient position in society. They truly believed that slave did not know better, and therefore, were content with their lives. They thought they had the slaves tricked. Although, with some rare, rare exceptions, this couldnt be further from the truth. The idea that a human just accepted the idea of bondage is absurd and hard to believe. The white man did not know the slave as well as he thought he did; and nearly all slaves felt some feelings of rebellion at one point in their life. Throughout the age of slavery slaves consistently took rebellious actions to resist their bondage. They sometimes debated whether to out-wit their master by doing unsatisfactory work, or to fee satisfaction by working hard. Slaves often time acted stupider to their masters than they truly were, almost as an excuse to lessen the expectations that they were held to. The average slave did not want to work harder than they felt comfortable with. Slaves would often time destroy property carelessly, yet sometimes deliberately. Many also practiced feigning illnesses to get out of work. These are all smaller practices that lead to bigger, more message sending defiant actions such as running away and violent rebellion. There were several rebellions and planned rebellions, such as the Gabriel Conspiracy, Denmark Vesey and the Seminole War. But the mos...